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A Way of Business
Life: Taking
the Empowered Path to Selling
A Message from Leslie Buterin,
Top Dog Consulting Founder & Author of Secrets To Scheduling
The Executive-Level Sales Call
Leslie Buterin, Founder
Dear Colleagues, Friends,
Please join me for a moment in
picturing a world of commerce where sales professionals consistently
present their quality products and services to high-level decision makers
as a regular course of doing business, not a matter of chance.
In this imagined world,
gatekeepers, voice mail, and lack of confidence are no longer
problems and salespersons are never degraded to how-low-can-you-go
prices, as though their valuable products and services were
commodities doled out to the lowest bidder. The eight out of ten
doors that are now closed during cold calls to prospects would
instead open with ease. And in the rare instance when you do hear,
"If he's interested, we'll call you" you smile, knowing
that if you want to you can take control of that prospect with a
solid sales strategy and specific tactics that'll transform that
"brush off" into a sale and a satisfied client.
At Top Dog Consulting we believe
such a world is possible and because sales drive a healthy worldwide
economy, we have an obligation to make it happen.
I started Top Dog Consulting more
than seven years ago in order to share the approach to securing
executive-level appointments I discovered during my personal
struggle to get into the executive suites and, very literally, to
overcome my paralyzing fear of cold calls.
Over a two year span of time I invested $140,000 of my
services and countless hours in exchange for the opportunity to
figure out how to put into action the idea of a CEO who wanted to
grow his multi-million dollar business to the next level, and make
it a billion dollar enterprise. The idea? To change the point of
entry of each sales call. The sales team was to shorten the buying
cycle, increase the size of sale, and meet with those who had
unlimited check signing authority. They were to begin the sales
process with top executives. The challenge? Everyone wanted to start
at the top. No one knew how to get in. I figured it out. Great concept,
solid implementation, and it worked big
time.
Once I achieved
consistency in securing face-to-face time with "Top
Dogs", I knew it was my purpose to make certain others had this
information, to help empower others to
attain extraordinary success in sales, to equip you to present your
quality products and services to THE decision makers, one high-level
cold call at a time ... without feeling like a weenie, begging for
attention! This is my mission at Top Dog Consulting and the
principles behind this mission are carried out by Top Dog
Consulting's innovative cold calling metrics and regimens.
In this Web site
you'll find a growing library of resources developed to arm you with
proven sales tactics and timeless wisdom--conventional and
unconventional--that can bring you to a new level of selling.
We've been blessed to achieve a
level of success, but our journey has just begun. I want to express
heartfelt thanks to those who strengthen economies and the fiber of
our free society as you strive to support selling with
integrity everyday ... entrepreneurs, sales professionals, sales
executives, business owners, and leaders in business among others. I
know that each of you shares a similar vision, and that through our
united efforts, we can turn the imagined world of quickly putting
quality products and services in front of decision makers who value
and need them a lasting reality.
With the promise of hope and a future,
Leslie Buterin
PS. Get Insider's Tips and hear me live on Internet radio when you
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