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Cold Calling Cold Call Reluctance Morphs Into Confidence!
If you are like most sales professionals, you too have self-deprecating thoughts hidden just below the surface of your consciousness. I know; I know we who are known for being able to sell-ice-to-an-Eskimo look like we are on top of the world and as though nothing will ever steal our Midas touch. And yes, when it comes to selling we give the appearance that seemingly everything we touch turns into gold. But, hiding away in the recesses of our minds we have preconceived notions of ourselves that reveal a mismatch between our internal selves and our external persona. When asked, “What do people think of when they think of sales professionals?” we gulp and whisper, “Used car salesmen.” The secret is out. Our insides do not match our outsides. In fact, our internal thoughts aren’t really high up there and don’t do a doggone thing for us, except hold us back and make us reluctant to pick up the phone. Let’s look at some important facts. For starters, did you know that studies reveal sales professionals as being among the brightest of professionals across the board? We are among the few who have the gift of turning conversation into cash. We are driven by performance and accomplishment to levels of enviable success. Next time the ghost of a used car salesman haunts your mind, remind him of these impressive facts and tell him to get out of your head. Did you know you have great place and position in the minds of your high-level prospects? Well, you do and here’s why. Your prospects know their business very well, but they’ll never know yours as well as you do. When you cold call prospects, you must know that you are on a level playing field. You are an alpha dog, a Top Dog in your own right holding equal power in conversations with your Top Dog prospects. Own the power of your own expertise and your prospects will pick up on your confidence as it commands their attention and is conveyed in your attitude and tone. Introduce your strong, confident, “baaad” self to your prospects; meet strength with strength as you establish mutual respect. These three points will serve to morph your cold call reluctance into cold call success:
Cultivate these kinds of thoughts and watch in amazement as cold call reluctance becomes a thing of the past and cold call confidence rules! ***** Forward this article to friends. They will thank you for it! For your mini-course “Jealously Guarded Secrets to Cold Calling Company Presidents” visit www.ColdCallingExecutives.com or call New Business Development Coach, Leslie Buterin (like butterin’ bread) at (816) 554-3674 9-3 CST (that’s Kansas City/Chicago Time) (c) 2008 Leslie Buterin. All Rights Reserved.
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Leslie Buterin, founder Top Dog
Consulting |