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Cold Calling Cold Calling: Highly Successful Habits
Research reveals that more than anything else, it is the many, many, small, important little behaviors during a cold call (or any sale) that determine your level of success. So without further ado, let's get you ready to build business-changing cold calling skills and behaviors. We’ll start by taking an abbreviated version of the 4 Golden Rules for Learning: Rule #1: Practice one skill, then when you are confident you've got that behavior right, then and only then move on to the next one. Rule #2: Whenever, you to try to improve any new skill, at first it feels awkward and it doesn't go right. Expect to feel awkward in the beginning and avoid the temptation to judge the effectiveness of your new cold calling behavior until you've tried it at least three times. Rule #3: Rehearse these new thoughts; words; and ways of thinking during calls don't worry about getting each word perfect just focus on beginning the process. Perfectionism gets in the way of effective skills learning. Rule #4: Always try out new behaviors with colleagues or family members until your tongue and brain connect and feel comfortable working together. Practice, practice, practice, THEN use your new skills for important prospecting calls. Successful cold callers examine and analyze the details of each call making sure to pay attention to the:
What thoughts do these sellers think and what feeling do they feel as they learn? They focus on those thoughts and feelings that reinforce learning. “Thinking about ‘failure’ kept me unproductively stuck in negativity. So, I quit believing in failure. To me there is only ‘feedback’ and that thought frees me to learn from any mistakes. I know the power of the mind and feel confident in my ability to increase my brain power. I feel great as I easily learn from my analysis of cold calls and apply it to every cold call I make. As an exceptional cold caller, every day I make certain to quickly look for more evidence of my value and the value of what I have to offer. I feel spine tingling exhilaration as I quickly and easily improve my calls.” ***** Forward this article to friends. They will thank you for it! For your mini-course “Jealously Guarded Secrets to Cold Calling Company Presidents” visit www.ColdCallingExecutives.com or call New Business Development Coach, Leslie Buterin (like butterin’ bread) at (816) 554-3674 9-3 CST (that’s Kansas City/Chicago Time) (c) 2008 Leslie Buterin. All Rights Reserved.
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Leslie Buterin, founder Top Dog
Consulting |